There have been moments in our
history when technology appeared to bring us together to share an experience.
On February 9, 1964, for example, 73 million Americans gathered around their
television sets to watch the Beatles perform live on The Ed Sullivan Show. This event, known in music circles as the
beginning of the “British Invasion,” was seen by a record television audience
at the time — and had a profound effect on American culture.
On February 28, 1983, it again
seemed as if the whole country was watching as a helicopter ascended to reveal
the word “Goodbye” in stone on the grounds of the 4077th Mobile Army Surgical
Hospital in the final scene of the television series M*A*S*H. That single episode had an estimated 125 million viewers
and broke the record for the highest percentage of homes with televisions tuned
in to the same program.
In contrast, on September 29, 2013,
the final episode of Breaking Bad,
one of the most anticipated television series finales in recent years, had only
some 10 million Americans tuned in to see what would happen to Walter White in
the end. The finale of How I Met Your
Mother was also highly anticipated. But when it aired on March 31, 2014, only
12.9 million Americans tuned in. Certainly those were large audiences, but
their ratings pale in comparison to those received by the Beatles on The Ed Sullivan Show, or the final
episode of M*A*S*H.
Because we have
so many more channel choices today, shared cultural events such as that final episode
of M*A*S*H don’t happen as easily now.
Thus, when we converse around the proverbial water cooler today, we cannot
assume mo
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