It’s been 52 years and a few weeks
since the famous Kennedy-Nixon debates that highlighted the 1960 presidential
election. Since there’s enough partisan rhetoric going on all around us, this
fact is not mentioned to arouse ancient political passions — although it is
worth mentioning for anyone who gets carried away by the events of our day that
historians are still sorting out the lives of Kennedy and Nixon, both of whom
ultimately served as president.
The event took place when television
was a new medium. People were still learning the rules and coming to understand
how it would change politics — as well as everything else! The first debate
took place on September 26, 1960. Others followed on October 7, 13 and 21. All
were important, but the first had the greatest impact.
Kennedy, who had been campaigning in
California,
looked tanned and fit by all accounts. Nixon had lost 20 pounds while spending
two weeks in a hospital after injuring his knee. He arrived wearing an
ill-fitting shirt, with a 5 o’clock shadow, and refused makeup to improve his
color.
The result was that the majority of
those who listened to the debate on the radio thought Nixon won, but the
majority of the 70 million Americans who watched the debate on television
thought Kennedy, who appeared youthful and energetic, won. A few weeks later,
he won one of the closest elections ever.
We’ll leave it to the historians to
argue about the legacy of both men, but certainly in the six decades since,
we’ve seen how important it is for politicians to have advisers make sure they
put their best foot forward. Certainly, we can all remember the result when
politicians of every party said or did something carelessly!
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